The GEM Award for Retail Innovation recognizes retailers, online or brick-and-mortar, who specialize in selling fine jewelry and/or watches and are using innovative strategies to create positive change to how jewelry and/or watches are sold. The nominees may be recognized for their excellence in e-commerce, technological advancements, in-store experience, digital applications or any combination thereof.
Day’s Jewelers
Founded in 1914, Day’s Jewelers has proudly served as New England’s trusted jeweler for more than 111 years. From its beginnings as a small family business in Maine to becoming a 100% employee-owned company in 2021, Day’s has built a reputation for offering quality jewelry, fair value, and exceptional service that transcends generations. The company is recognized for its commitment to responsible sourcing, meaningful community involvement, and creating lasting value for both customers and employee-owners. With nine locations across Maine and New Hampshire, Day’s continues to honor its mission to build a company that stands the test of time. Carrying forward a legacy of tradition while embracing innovation, Day’s offers immersive in-store experiences, cutting-edge digital tools, and a heartfelt approach to customer care. Its slogan, “Sparkle Everyday,” reflects the joy and connection that jewelry brings to life’s most meaningful moments.
Emily Chelsea Jewelry
Founded by designer Emily Phillippy, Emily Chelsea Jewelry is redefining what retail excellence looks like—through radical inclusivity, transparency, and values-driven innovation. Since launching in 2015, Emily has built a Philadelphia-based store known for its gender-free approach to fine jewelry, traceable sourcing, and deeply personal design process.

A vocal advocate for LGBTQIA+ representation, Emily has challenged the jewelry industry’s long-standing heteronormative traditions, ensuring that every client—regardless of gender or identity—feels seen, celebrated, and beautifully represented. What began with a single bench and a mission to do things differently has evolved into a nationally recognized destination for meaningful jewelry and modern love stories of all kinds. Under her leadership, ECJ has grown year over year, expanded its team and showroom, and inspired an industry shift toward accountability and representation.
Jessica McCormack
Jessica McCormack is a London-based diamond jewellery brand renowned for its distinctive antique-meets-modern aesthetic. Both female-led and fast-growing, the brand has more than tripled its turnover from £9 million in 2020 to over £30 million in 2024. In recent years, the brand has gained significant international traction, attracting a loyal following of influential clients, including celebrities, collectors, and female entrepreneurs. In 2025, Jessica McCormack expanded its global footprint with the opening of its first international store on Madison Avenue in New York City, marking its entry into the U.S. market, and launched its first concession store in London’s world-famous Harrods.

Known for creating truly wearable ‘Day Diamonds’, Jessica McCormack pieces are designed to be worn every day and passed down through generations. Craftmanship is at the heart of the brand, with the jeweller’s in-house workshop living on site at the brand’s Townhouse flagship store in the heart of London’s Mayfair.

The brand continues to service clients all over the world online, in London at 7 Carlos Place, 140 Sloane Street, and Harrods, and in New York at 743 Madison Avenue.