The GEM Award for Retail Innovation recognizes retailers, online or brick-and-mortar, who specialize in selling fine jewelry and/or watches and are using innovative strategies to create positive change to how jewelry and/or watches are sold. The nominees may be recognized for their excellence in e-commerce, technological advancements, in-store experience, digital applications or any combination thereof.
Winner: Twist

Classic. Personal. Autobiographical. These are a few of the words used to describe the Foundrae collection, which is more than jewelry: they are modern heirlooms. Like all heirlooms, their pieces tell a story. The story they tell is both ancient as well as highly relevant. Foundrae was co-founded in 2015 by husband and wife, Murat and Beth Bugdaycay. The Foundrae flagship store opened in Manhattan, New York City in 2018. The store is an eclectic mix of antique & vintage pieces, contemporary art & custom artisan craftsmanship that creates a comfortable yet inspiring environment.


Established in 2008, HODINKEE is the foremost destination for all things in the world of horology. Over the past decade, founder Ben Clymer and team have grown HODINKEE into a robust media and retail platform by providing its respected point of view on industry news and releases, investing in engaging and creative storytelling, producing a designated podcast, printing a bi-annual publication and launching and growing its own retail outlet, HODINKEE Shop. At its core, HODINKEE’s goal is to bring its readers and consumers the best in wristwatches in a way that is approachable, authentic and honest.


TWIST is the direct result of the deep connection owners Paul Schneider and Lauren Eulau have with the professional artist and designer. From their prior incarnations as a potter and weaver who sold their art for a living, to creating a visual landscape of finely curated designer jewelry, they have built an ever-changing collection of fine design and wearable art. The relationships they have with each individual artist and designer have become rich with sharing, regular interactions and mutual respect. Twist has two retail locations in Portland and Seattle as well as a dynamic e-commerce website.