Categories & Nominees

Jewelers of America's GEM Awards honors the achievements of individuals and companies whose work raises the visibility of fine jewelry and watches.

GEM Award for Lifetime Achievement

The GEM Award for Lifetime Achievement is given to an institution or individual for a career’s worth of contributions to the fine jewelry and watch industry and for setting a standard of excellence that serves as an inspiration to industry colleagues. The winner will have made a substantial enhancement to the image of the industry or a particular segment.
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GEM Award for High Jewelry Excellence

The GEM Award for High Jewelry Excellence is awarded to a brand for excellence in high jewelry design. The award is given to a company for a collection or series of collections that increase consumer demand for high jewelry.

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GEM Award for Jewelry Design

The GEM Award for Jewelry Design is given to an individual, not a brand, for excellence in jewelry design. Each honoree has an extraordinary design aesthetic and creates jewelry that shapes the future of design.
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GEM Award for Media Excellence

The GEM Award for Media Excellence is awarded to an individual, not a publication, for their excellence in covering fine jewelry and watches. Among those who have received the award are fashion and accessories editors at national magazines and newspapers, reporters for news services, freelance writers who contribute to one or multiple consumer publications, and broadcast personalities who cover jewelry or watches.
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GEM Award for Retail Innovation

The GEM Award for Retail Innovation recognizes retailers, online or brick-and-mortar, who specialize in selling fine jewelry and/or watches and are using innovative strategies to create positive change to how jewelry and/or watches are sold. The nominees may be recognized for their excellence in e-commerce, technological advancements, in-store experience, digital applications or any combination thereof.

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