Media Excellence

Trace Shelton is the editor-in-chief of INSTORE, a trade publication for North American independent jewelry retailers. He worked his way up from senior editor in 2004 to editor-in-chief of INSTORE’s sister publication, INDESIGN, to being named EIC of INSTORE in 2016. Trace and the jewelry publishing team have received nearly 100 awards from the Jesse H. Neal Awards, FOLIO, Azbee and Trade Association Business Publications International. In addition to his duties as editor-in-chief, Trace serves as conference chair for The INSTORE Show. Trace’s appreciation for independent retailers began during his six years as a marketing consultant prior to working at INSTORE. He enjoys writing about all aspects of running a small business to help INSTORE’s readers succeed.

Ever since she was a child, Paige Reddinger had a fascination with jewelry. Her mother, also a jewelry lover and collector, taught her about the great houses from David Webb to Mikimoto. Her professional journey in watches and jewelry began in 2010 at Forbes. There, her first entrée to high horology began on assignment to the revered A. Lange & Söhne watch manufacture in Glashütte. Her interest in timepieces took hold as she learned about the painstaking work it takes to make these tiny mechanical wonders tick. She joined Robb Report in 2018, working under esteemed jewelry expert Jill Newman. As Robb Report’s Watch and Jewelry Editor, she covers everything from the latest gems and timepieces to profiling serious collectors, as well as spotlighting the challenges and successes of household brands and independent makers alike.

Sam Broekema is the Editor-in-Chief of Only Natural Diamonds at the Natural Diamond Council, where he champions the positive global impact and unique stories of natural diamonds. Under his leadership, his team launched the biannual print and digital publication in 2022. With a background in fashion journalism, Sam has served as Fashion Editor at Vanity Fair, Executive Accessories Editor at Harper's Bazaar, and Market and Accessories Director at InStyle. His sharp eye for style and commitment to responsible luxury and independent designers inspires readers to embrace the unique allure and intrinsic power of natural diamonds.  In his free time, Sam enjoys black and white cookies, and hiking with his husband Eric and their adventurous one-year-old daughter Maeve.