b'GEM AWARD NOMINEES FORRETAIL INNOVATIONDAYS JEWELERS Founded in 1914, Days Jewelers has proudly served as New Englands trusted jeweler for more than 111 years. From its beginnings as a small family business in Maine to becoming a 100% employee-owned company in 2021, Days has built a reputation for offering quality jewelry, fair value and exceptional service that transcends generations. The company is recognized for its commitment to responsible sourcing, meaningful community involvement and creating lasting value for both customers and employee-owners. With nine locations across Maine and New Hampshire, Days continues to honor its mission to build a company that stands the test of time. Carrying forward a legacy of tradition while embracing innovation, Days offers immersive in-store experiences, cutting-edge digital tools and a heartfelt approach to customer care. Its slogan, Sparkle Everyday, reflects the joy and connection that jewelry brings to lifes most meaningful moments.EMILY CHELSEA JEWELRYFounded by designer Emily Phillippy, Emily Chelsea Jewelry is redefining what retail excellence looks likethrough radical inclusivity, transparency and values-driven innovation. Since launching in 2015, Emily has built a Philadelphia-based store known for its gender-free approach to fine jewelry, traceable sourcing and deeply personal design process. A vocal advocate for LGBTQIA+ representation, Emily has challenged the jewelry industrys long-standing heteronormative traditions, ensuring that every clientregardless of gender or identityfeels seen, celebrated and beautifully represented. What began with a single bench and a mission to do things differently has evolved into a nationally recognized destination for meaningful jewelry and modern love stories of all kinds. Under her leadership, ECJ has grown year over year, expanded its team and showroom and inspired an industry shift toward accountability and representation.JESSICA MCCORMACKJessica McCormack is a London-based diamond jewelry brand renowned for its distinctive antique-meets-modern aesthetic. Both female-led and fast-growing, the brand more than tripled its turnover from 2020 to 2024. In recent years, the brand has gained significant international traction, attracting a loyal following of influential clients, including celebrities, collectors and female entrepreneurs. In 2025, Jessica McCormack expanded its global footprint with the opening of its first international store on Madison Avenue in New York City, marking its entry into the U.S. market, and launched its first concession store in Londons world-famous Harrods.Known for creating truly wearable Day Diamonds, Jessica McCormack pieces are designed to be worn every day and passed down through generations. Craftsmanship is at the heart of the brand, with the jewelers in-house workshop living on site at the brands Townhouse flagship store in the heart of Londons Mayfair. The brand continues to service clients all over the world via locations in London, New York and New Zealand, as well as online.42 24TH ANNUAL GEM AWARDS'