b"GEM AWARD NOMINEES FORRETAIL INNOVATIONBERNARD JAMESSituated in Greenpoint, an up-and-coming neighborhood in Brooklyn, Bernard James is more than a storeit's where design, art and community meet. As their first retail space, they set out to create a welcoming, inclusive environment where both long-time and new customers can connect with their products in a relaxed setting. With a transparent studio wall offering a glimpse into the creative process and activations ranging from piercing parties to brand collaborations, the store redefines the traditional fine jewelry experience. Featuring custom USM displays, curated art and Altec Lansing speakers crafted from oak, the space embraces a multi-sensory approach to design. Bernard James is a place where connections flourish and creativity thrives, reflecting their passion for community and culture. CD PEACOCKCD Peacock, Chicagolands family-owned and operated jeweler since 1837, has reimaginedluxuryretailwithitsnew20,900-square-footflagshipstore,The CD Peacock Mansion, at Oakbrook Center in Oak Brook, Illinois. The two-story location blends contemporary design with luxe details that delight the senses and elevate the guest experience. Featuring a serpentine glass faade and sunlit interiors, The Mansion showcases jewelry, watches, the House of Peacock high jewelry collection, custom jewelry design and an extensive watch strap library with bespoke offerings. The Bridesmaid and Proposal Rooms offer more intimate shoppingexperiences,whileThePeacockRoom1837boastsahorological library and private seating. Onsite repair services include bench jewelers and watchmakers. With a focus on hospitality, The Mansion also features a bar with a mixologist, a commercial prep kitchen and event spaces for bridal parties, charity events and seated dinners.REINHOLD JEWELERSReinhold Jewelers was founded by Marie Helene Reinhold, whose passion for discovering and nurturing talented designers has shaped the brand for over 55 years. Known for viewing jewelry as wearable art, she sought to highlight the stories behind each piece and its creator. Reinhold celebrates craftsmanship, showcasing collections that blend luxury, fashion and personal meaning. Beyond the designers' narratives, Marie Helene saw jewelry as a medium for personal storytelling. Each piece carries a memory, transforming milestones and occasions into treasured moments. As a family business rooted in Puerto Rico's rich cultural heritage, the store takes pride in fostering relationshipswith designers, clients and associatescreating a community built on quality and trust. The connection between art, life and jewelry defines the Reinhold experience, continuing Marie Helene's legacy of elevating the jewelry landscape. 40 23RD ANNUAL GEM AWARDS"