New York, NY – Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, and the GEM Awards Committee have announced they have added a GEM Award for High Jewelry Excellence. The inaugural GEM Award for High Jewelry Excellence will be presented to Gucci at the 21st annual GEM Awards on Friday, March 17, 2023. The GEM Awards, taking place at Cipriani 42nd Street in New York City, honors the outstanding achievements of individuals or companies whose work raises the visibility and status of fine jewelry and watches.

The GEM Award for High Jewelry Excellence is awarded to a brand for excellence in high jewelry design. The award is given to a company for a collection or series of collections that increase consumer demand for high jewelry.

“The GEM Awards Committee is thrilled to add the GEM Award for High Jewelry Excellence category to our prestigious list of awards. Gucci continually pushes consumers to dream through their bold jewelry design aesthetic. We are thrilled to present the inaugural award to Gucci for their high jewelry collection,” says JA’s Director of PR and Events Amanda Gizzi.

Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands, with a renowned reputation for creativity, innovation, and Italian craftsmanship. Gucci presented its first High Jewelry collection in Paris in 2019. Since then, the House unveils a new chapter every year at a special event in June. Diamonds, pearls, precious gemstones, and nature-inspired symbols light up these extraordinary jewelry pieces, which blend Italian craftsmanship with Gucci’s unique heritage and iconography.

In addition to the GEM Award for High Jewelry Excellences, awards will also be given in the categories of Lifetime Achievement, Watch Excellence, Jewelry Design, Media Excellence and Retail Excellence.

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