New York, NY – Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, and the GEM Awards Committee have announced that TIFFANY & CO. will receive the GEM Award for Marketing & Communications at the 17th annual GEM Awards on Friday, January 11, 2019, at Cipriani 42nd Street in New York City.
The GEM Awards gala honors the outstanding achievements of individuals or companies whose work raises the visibility and status of fine jewelry and watches. TIFFANY & CO. will receive the 2019 GEM Award for Marketing & Communciations for their innovative consumer strategy across print, broadcast, digital, social, events and integrations.
“TIFFANY & CO. has been a leader in the marketing field for decades. This past year, they have outdone even themselves with an brilliant campaign that was fresh, focused and fearless,” says JA President & CEO David J. Bonaparte. “We are thrilled to present TIFFANY & CO. with the 2019 GEM Award for Marketing & Communications.”
In 1837, Charles Lewis Tiffany founded his company in New York City where his store was soon acclaimed as the palace of jewels for its exceptional gemstones. Since then, TIFFANY & CO. has become synonymous with elegance, innovative design, fine craftsmanship and creative excellence. During the 20th century its fame thrived worldwide with store network expansion and continuous cultural relevance, as exemplified by Truman Capote’s Breakfast at Tiffany’s and the film starring Audrey Hepburn.
TIFFANY & CO. believes in pushing boundaries and takes things a little further than most would dare. In 2018, TIFFANY & CO. unveiled its “Believe in Dreams” campaign, and debuted its newest Tiffany Paper Flowers™ fine jewelry collection. Inspired by New York’s creative energy, the campaign features an unexpected combination of talent further pushing the boundaries of innovation, celebrating a new generation of everyday luxury.
Tiffany & Co. will be honored alongside GEM Award for Lifetime Achievement recipient Stewart Wicht. Winners will also be revealed live in the categories of Jewelry Style, Media Excellence and Retail Excellence. For details on GEM Awards, to purchase tickets or sponsorships or place an ad in the GEM Awards Journal, visit www.jewelers.org/gemawards.
About Jewelers of America and GEM Awards:
Jewelers of America (JA) is the national trade association for businesses serving the fine jewelry marketplace, with the primary purpose of improving consumer confidence in the jewelry industry. Visit www.jewelers.org for more information.
GEM Awards is the fine jewelry industry’s premier accolade gala, which recognizes the achievements of individuals and companies whose work raises the visibility and status of fine jewelry & watches. Proceeds from GEM Awards directly benefit valuable industry programs that enhance JA’s mission to improve consumer confidence in jewelry and watches. Visit www.jewelers.org/gemawards.
The GEM Awards gala honors the outstanding achievements of individuals or companies whose work raises the visibility and status of fine jewelry and watches. TIFFANY & CO. will receive the 2019 GEM Award for Marketing & Communciations for their innovative consumer strategy across print, broadcast, digital, social, events and integrations.
“TIFFANY & CO. has been a leader in the marketing field for decades. This past year, they have outdone even themselves with an brilliant campaign that was fresh, focused and fearless,” says JA President & CEO David J. Bonaparte. “We are thrilled to present TIFFANY & CO. with the 2019 GEM Award for Marketing & Communications.”
In 1837, Charles Lewis Tiffany founded his company in New York City where his store was soon acclaimed as the palace of jewels for its exceptional gemstones. Since then, TIFFANY & CO. has become synonymous with elegance, innovative design, fine craftsmanship and creative excellence. During the 20th century its fame thrived worldwide with store network expansion and continuous cultural relevance, as exemplified by Truman Capote’s Breakfast at Tiffany’s and the film starring Audrey Hepburn.
TIFFANY & CO. believes in pushing boundaries and takes things a little further than most would dare. In 2018, TIFFANY & CO. unveiled its “Believe in Dreams” campaign, and debuted its newest Tiffany Paper Flowers™ fine jewelry collection. Inspired by New York’s creative energy, the campaign features an unexpected combination of talent further pushing the boundaries of innovation, celebrating a new generation of everyday luxury.
Tiffany & Co. will be honored alongside GEM Award for Lifetime Achievement recipient Stewart Wicht. Winners will also be revealed live in the categories of Jewelry Style, Media Excellence and Retail Excellence. For details on GEM Awards, to purchase tickets or sponsorships or place an ad in the GEM Awards Journal, visit www.jewelers.org/gemawards.
About Jewelers of America and GEM Awards:
Jewelers of America (JA) is the national trade association for businesses serving the fine jewelry marketplace, with the primary purpose of improving consumer confidence in the jewelry industry. Visit www.jewelers.org for more information.
GEM Awards is the fine jewelry industry’s premier accolade gala, which recognizes the achievements of individuals and companies whose work raises the visibility and status of fine jewelry & watches. Proceeds from GEM Awards directly benefit valuable industry programs that enhance JA’s mission to improve consumer confidence in jewelry and watches. Visit www.jewelers.org/gemawards.
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