Threads ( is doing something truly unique in luxury fashion, influencing a highly engaged global audience of high-net-worth millennials through innovative editorial content on Instagram, Snapchat and other social media platforms. Sales and styling advice are made using messaging platforms, where the company engages its next-generation clients with a bespoke, personal and high touch styling service akin to a luxury retail experience. Orders are facilitated directly through mobile chat platforms. According to the company, there are no limits to the products and service they can provide: “We are not bound by any inventory constraints and can therefore find you whatever it is you desire.”