Categories & Nominees

Jewelers of America's GEM Awards honors the achievements of individuals and companies whose work raises the visibility of fine jewelry and watches.

GEM Award for Lifetime Achievement

The 2018 recipient Sally Morrison, is honored for a career’s worth of contributions to the fine jewelry and watch industry including creating some of De Beer's most iconic advertising campaigns. Lifetime Achievement honorees have enhanced the jewelry and watch industry's image and set a standard of excellence that inspires industry colleagues.
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GEM Award for Jewelry Style

The Emmy Award-winning actress Debra Messing is honored for her passion for jewelry that she showcases on red carpets, at her personal appearances and throughout her widely followed Instagram. Jewelry Style honorees raise the visibility of fine jewelry and watches through personal style that inspires consumer desire for fine jewelry.
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GEM Award for Jewelry Design

The GEM Award for Jewelry Design is given to an individual, not a brand, for excellence in jewelry design. Each honoree has an extraordinary design aesthetic and creates jewelry that shapes the future of design.
Winner: Irene Neuwirth | Irene Neuwirth Jewelry
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GEM Award for Media Excellence

The GEM Award for Media Excellence is given to an individual and recognizes consistent excellence in their quality of reporting on fine jewelry and watches. Among those who have received the award are fashion and accessories editors at national magazines and newspapers, reporters for news services, freelance writers who contribute to one or multiple consumer publications, and broadcast personalities who cover jewelry or watches.
Winner: Marion Fasel | TheAdventurine.com
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GEM Award for Retail Innovation

The GEM Award for Retail Innovation recognizes the companies who are using innovative strategies to create positive change to how jewelry and/or watches are sold. The retailer -- online or brick-and-mortar -- may be recognized for their excellence in e-commerce, technological advancements, in-store experience, digital applications or any combination thereof.
Winner: Moda Operandi
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